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Orange Sierra Leone Exposes Scam Involving Super Advertis


Orange Sierra Leone, a leading mobile company in Sierra Leone has continued to disassociate itself from the fraudulent activities of Super Advertis, an online business platform reported to have defrauded Sierra Leoneans of a staggering 9 billion Leones.

In a statement made available to Sierraloaded, Orange revealed the deceptive tactics employed by Super Advertis scammers. The company clarified that unauthorized agents were illicitly collecting funds on behalf of the fraudulent platform. Immediate action was taken upon discovering these deceitful transactions, with Orange Sierra Leone promptly blocking the accounts of these unauthorized agents.

The mobile company emphasized that these agents lacked the authorization to engage in such financial transactions, and their accounts were suspended to prevent further fraudulent activities.



“They were using our agents to collect funds on their behalf. These agents are not authorised to perform these type of transactions. When we got alert of these fraudulent transactions we immediately blocked the accounts of these agents.” the mobile network company said.

Orange Sierra Leone has taken a proactive approach by reporting the issue to the Bank of Sierra Leone (BSL) and is now awaiting the next steps in the investigation.

According to Orange Sierra Leone, the blocked accounts do not show any clear indication that the embezzled funds are directly related to Super Advertis transactions. The company clarified that the primary reason for blocking the accounts was to curtail the involvement of the suspended agents. Interestingly, all attempts to reach these agents have been unsuccessful, adding another layer of mystery to the unfolding situation.

The company’s message serves as a cautionary note to its partners and the general public, urging them to remain vigilant and exercise caution when dealing with financial transactions related to Super Advertis.

Orange Sierra Leone’s commitment to transparency and swift action in response to the fraudulent activities demonstrates its dedication to protecting its partners and customers from potential scams.

As the investigation unfolds, Sierra Leoneans are anxiously awaiting updates from both Orange Sierra Leone and the Bank of Sierra Leone, hoping for justice to be served against those responsible for this significant financial fraud.



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New Online Business Company, Super Advertis Shuts Down in Sierra Leone


Newly introduced online business Company, Super Advertis has announced to customers that it will shut down in 2 – 3 days from today Tuesday 2nd January 2024.

This announcement was made on its website early today. According to the announcement, all funds of the company have been frozen by Orange, hence the reason for its shutdown.

The Company has directed its users and partners to go to Rakuten, which it stated is its other branch, to retrieve all their money.



It further directed that they contact the manager of Rakuten and send their account ID as well as their balance screenshots, to handle fund withdrawals.

The development comes a few days after mobile money giant, Orange disassociated itself of any partnership with Super Advertis saying it does not have any contractual dealings or in any way associated with the business/company.

Super Advertis company was introduced in Sierra Leone in 2023. The platform recruited online workers who were asked to complete daily tasks, with a daily income of 50-500 NLE. It also promised corresponding commissions by completing the increase in praise of the products on the platform.



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Bank of Sierra Leone Foreign Currency Exchange Rate For December 15, 2023


The Bank of Sierra Leone has on the 15th of December 2023 released the official foreign exchange rate in the country.

The rates include the cost of buying and selling major foreign currencies including Pounds Sterling, Euros, and United States Dollar, amongst others.

The Central Bank’s disclosed rates are as follows:



Pounds Sterling: Buy at Le 28.718-0.35, Sell at Le 29.01588-0.35

• U.S. Dollars: Buy at Le 22.531-0.06, Sell at Le 22.7575

• Euro: Buy at Le 24.4891-0.15, Sell at Le 24.7302-0.15

Note: The Movements in the exchange rate influence the decisions of individuals, businesses and the Sierra Leone government. Collectively, this affects economic activity, inflation and the balance of payments.



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Rokel Commercial Bank’s MD Dr. Walton Gilpin to Represent Sierra Leone, Speak at Global Reputation Forum & Fintech Awards


Dr. Gilpin, the astute Managing Director & CEO of Rokel Commercial Bank, has been nominated as one of the Top five (5) Financial Leaders in Sierra Leone. He is set to represent the country at the prestigious Global Reputational Forum & Reputation Fintech Awards hosted by Reputation Poll International on December 8th & 9th, 2023, at the Marriott County Hall in London. Additionally, he’ll serve as a speaker at this esteemed event.

Reputation Poll International Limited, renowned for listing the world’s 100 most reputable individuals and bank CEOs, is organizing this event in collaboration with WINTRADE and Go Global Trade, chaired by Lord J.D Waverley. The 2023 Global Reputation Forum aims to recognize the remarkable growth, integration, and reforms within Africa’s banking and financial sector.

The event is designed to acknowledge rapid expansion, integration, accelerated growth, and reforms of Africa’s banking and financial sector. The event will honor and celebrate outstanding Banks and Fintech Institutions that are moving Africa’s rapidly transforming finance sector. Expectations: 1. The forum is expected to bring together Executives from leading banks (Bank of England, HSVC, Europe Exim Bank ect) investors, Chairs, Technology and Innovation Top Executives. 2. Exclusive meeting with The Parliamentary Co-Chair of the U.K Trade and Investment including other Executive VIP Delegates.



The 2023 Global Reputation Summit will also feature a broad range of discussions and debates by top facilitators from Africa and Europe bringing theoretical & practical experiences to guide on how various sectors can work together to build credible reputation, branding strategies for accelerated growth; providing Banks, Fintechs, Global brands, individuals and organizations with the awesome opportunity to learn winning branding strategies that will help to build their reputation and maintain dominance in their markets.

These accolades reflect Rokel Commercial Bank’s commitment to leveraging cutting-edge strategies in technology and innovation, positioning itself as a key player in Africa’s innovative landscape.

RCB – The Bank of Choice!!!



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Sierra Leone Brewery Limited Introduces Zagg Energy and Maltina Pineapple Drinks


Sierra Leone Brewery Limited (SLBL) unveils two new beverages aimed at catering to a wide array of consumer tastes and lifestyles, further enhancing their beverage offerings.

ZAGG ENERGY – A Boost for an Unconventional Lifestyle

The newly introduced Zagg Energy drink seeks to redefine the energy drink experience. This distinct beverage is a fusion of invigorating malt infused with powerful energy bursts. Crafted for individuals who embrace life’s challenges in their unique way, Zagg Energy aims to revitalize and empower consumers tackling the demands of daily life.



According to Mr. Olufunmilayo Ogunbodede, Marketing Manager at SLBL, “Zagg was designed to aid consumers in coping with the daily hustle. Whether it’s mental or physical exertion, Zagg aims to help maintain energy levels amidst the challenges of adulthood.”

MALTINA PINEAPPLE – Adding a Tropical Twist to Refreshment

Expanding their renowned Maltina range, SLBL introduces Maltina Pineapple, a flavorful deviation from the classic favorite. Infused with the exotic essence of pineapple, this new variant promises the familiar wholesome goodness of Maltina coupled with a burst of tropical refreshment. Ogunbodede explained, “The pineapple variant offers a fresh take on the nutritious Maltina, appealing to a diverse range of consumer tastes.”

Both Zagg Energy and Maltina Pineapple will be available nationwide starting November 27th, 2023, accessible at various wholesale and retail outlets across Sierra Leone. Sierra Leone Brewery Limited aims to cater to evolving consumer preferences by providing a diverse range of refreshing beverage options for every occasion.





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Unpacking the First Interswitch Fintech Forum in Sierra Leone


Africa’s leading integrated payments and digital commerce company, Interswitch, has successfully hosted its first-ever Sierra Leone Fintech Forum.

The groundbreaking event which took place on Thursday, November 2, 2023, at the Radisson Blu Mammy Yoko Hotel, Freetown, Sierra Leone, brought together key stakeholders, industry experts, and innovators to unpack the potential and future of financial technology in Sierra Leone.

The Sierra Leone Fintech Forum served as a dynamic platform for dialogue, collaboration, and knowledge exchange within the burgeoning fintech ecosystem. The event aimed to foster a deeper understanding of the transformative power of fintech and its role in shaping Sierra Leone’s economic landscape.

Speaking at the event, Akeem Lawal, the Managing Director, Payment Processing and Switching (Interswitch Purepay), highlighted the importance of fintech in driving innovation and growth in the African economy.

He said, “”Interswitch is proud to have played a pivotal role in bringing together the brightest minds in the fintech space. The forum reflects our commitment to driving innovation and facilitating the digital transformation of financial services in Sierra Leone.”

The Governor of the Bank of Sierra Leone Dr. Ibrahim Stevens who graced the inaugural Fintech event expressed his pleasure at the initiative to discuss the future of digital payments in Sierra Leone. In his speech, the Governor reiterated the need to grow the digital payment ecosystem leveraging collaborations, technology and capacity building.

The event featured panel sessions where renowned speakers and thought leaders from the fintech industry shared valuable insights into the latest trends, emerging technologies, and transformative opportunities in Sierra Leone, as meaningful connections were forged between industry players, fostering collaboration and partnership opportunities.

Commenting on the essence of the forum, Jonah Adams, MD, Digital Infrastructure & Managed Services (Interswitch Systegra), said: “Fintech has the potential to revolutionize the way financial services are delivered in Sierra Leone. By embracing innovation, Sierra Leone can create a more inclusive and prosperous financial system, and with collaborations like the Interswitch Fintech Forum, Interswitch is committed to creating an enabling environment for fintech to thrive in Sierra Leone.”

Attendees had the chance to engage in constructive conversations and explore potential synergies and gained a comprehensive understanding of the regulatory framework and its implications for the growth of the fintech sector.
Fintech is playing a critical role in transforming the way people access and use financial services in Africa.

By providing innovative financial solutions that are more accessible, affordable, and convenient, Interswitch is helping to drive financial inclusion and economic growth across Africa.



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Africell Launches 5G Network in Sierra Leone


Africell, Sierra Leone’s premier mobile network provider, unveiled its advanced 5G network on Thursday, October 26, 2023. The event, which attracted high-ranking government representatives, industry leaders, and media personnel, was held at the Sea View Lounge, New City Hall, Freetown.

Prominent figures present included Chief Minister, Dr. David Moinina Sengeh, Ministers Chernor Bah and Hon. Salima Bah, Ambassador Joe Blell, Chairman of the NatCa Board, and Mr. Amara Brewah, Director-General of the National Telecommunications Authority (NaTCA).

Shadi Gerjawi, Africell’s CEO, shared the company’s transformative journey from its 2G roots through its 4G era, and now to the groundbreaking 5G technology. He emphasized that 5G, being 100 times faster than 4G, plays a pivotal role in closing the digital gap, thereby enhancing lives.



As part of the event, Africell also showcased a new multi-functional mobile application, accessible via a QR code. The app provides various services, ranging from bill payments for utilities and services like EDSA, WAEC, DSTV, and Mercury, to facilitating financial transactions and complimentary SMS services for users.

Reiterating Africell’s broader vision, Gerjawi said, “Africell’s mission goes beyond being a telecommunications provider; it demonstrates our commitment to being a responsible corporate citizen.” He lauded Africell’s ongoing efforts in sectors like education, health, and youth empowerment.

He also extended heartfelt gratitude to the Sierra Leonean government, especially to Minister Salima Bah, Ambassador Joe Blell, and Director-General Amara Brewah for their unwavering faith in Africell’s mission.

In his remarks, NaTCA’s Director-General, Mr. Brewah, celebrated the arrival of 5G in the nation as a monumental step towards embracing a digitized future. He stressed the invaluable partnership between telecommunications giants and NaTCA, highlighting the anticipated advancements in internet quality, economic growth, education, healthcare, and governance.

Mr. Brewah also addressed the impending tariff hikes, reassuring that the enhanced quality of internet service would provide value proportionate to the costs.

Africell’s 5G network signifies Sierra Leone’s steadfast march towards a technologically advanced and interconnected tomorrow.



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Air France’s Final Flight Leaves Sierra Leone as Operational Suspension Takes Effect


October 28th, 2023 marked the final day of Air France’s operations in Sierra Leone. The airline bid adieu with its last flight departing from Freetown International Airport, heading to Paris via Guinea Conakry. This departure came following the airline’s earlier announcement of the suspension of its services at FNA due to persistently low passenger numbers, resulting in substantial financial losses.

For over two decades, Air France has been a prominent contributor to Sierra Leone’s tourism and aviation sector, aiding the government in job creation and bolstering the country’s revenue through tax payments. However, the dwindling profitability rendered the continuation of operations unviable, causing the regrettable cessation of services.

This development has significantly impacted Sierra Leone, particularly amidst the recent inauguration of the country’s state-of-the-art airport. The absence of Air France not only stands as a substantial loss but also raises concerns about reduced competition among the limited airlines operating within the nation.



The reduced competition might precipitate higher ticket prices for passengers traveling in and out of Freetown International Airport. This increase in costs could potentially burden travelers, posing a concern for the accessibility and affordability of air travel in and out of Sierra Leone.

The discontinuation of Air France’s services is a setback for the nation’s aviation industry, casting a shadow over the immediate future of air travel within Sierra Leone. As the country navigates this change, stakeholders are left contemplating the impact on both the economy and the ease of travel for its citizens and visitors.



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Sierra Leone Civil Aviation Authority Addresses Rising Air Ticket Prices


During the Ministry of Information and Civic Education’s Press Conference on October 24, 2023, the Director General of the Sierra Leone Civil Aviation Authority, Musayeroh Barrie, addressed the pressing issue of escalating air ticket prices.

Barrie highlighted several key factors contributing to the surge in ticket costs, shedding light on the challenges faced by both passengers and the government.

In her statement, Barrie emphasized that the increase in air ticket prices can be attributed to a combination of factors, including passenger volumes, reduced airline options, and the relentless impact of inflation.



In her words, “passenger volumes, fewer airlines, and inflation are among the factors that influence air tickets.”

She disclosed her own firsthand experience, having purchased a ticket from Freetown to London on the same day, October 24, 2023, at a cost of $1871. Of this sum, only $139 constituted government taxes, underlining that the vast majority of the ticket price is beyond the government’s regulatory influence.

This revelation underscores the complexities surrounding the air travel industry, where external factors play a significant role in determining the final cost of tickets.

As passengers grapple with rising expenses, Director General Musayeroh Barrie’s statement brings attention to the challenges faced by governments and regulatory bodies in managing airfare costs, striving to strike a balance between affordability and maintaining a sustainable aviation sector.



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