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betPawa Officially Launches in Sierra Leone


betPawa emphasised its ambition to help make betting friendly at an event announcing its arrival in Sierra Leone, marking the 12th country the brand is entering in Africa.

Representatives greeted members of the press and public at Lor Restaurant in Freetown on Wednesday March 6. Speakers included Mchezo Managing Director Ntoudi Mouyelo, betPawa Chief Brand Officer Spencer Okach and Sierra Leone Franchisee Thomas Nsongka (LionBets & Fastwins Ltd).

In addition to expressing their excitement at being welcomed to the Sierra Leone scene, they discussed betPawa’s customer focus and determination to champion responsible gambling.



Mr. Mouyelo said: “We’re thrilled to be live in Sierra Leone and appreciate the warm welcome. Everything we do is driven by our mission to make betting friendly, and we relish the opportunity to win the trust of sports fans and casino players throughout the country as we have in 11 other African countries.”

Mchezo Managing Director Ntoudi Mouyelo during the launch of betPawa Sierra Leone that was held at the Lor Restaurant. Mchezo is the owner of the betPawa betting brand.

Mchezo Managing Director Ntoudi Mouyelo during the launch of betPawa Sierra Leone that was held at the Lor Restaurant. Mchezo is the owner of the betPawa betting brand.

Attending the event on behalf of the government, Minister of Youth Affairs Mohamed Bangura said: “Sierra Leone warmly welcomes betPawa to our nation, and we look forward to collaborating with a compliant and responsible gaming brand that will not only spur economic growth but also support the development of sports in our country.”

He added: “betPawa’s presence in Sierra Leone aligns with our government’s commitment to job creation. We anticipate that this partnership will contribute significantly to our goal of generating 100,000 jobs, further empowering our youth and fostering economic prosperity.”

betPawa has demonstrated its commitment to corporate social responsibility across Africa through various initiatives, including sport development, sponsorship and healthcare. As it expands into Sierra Leone, it pledges to continue these efforts and potentially broaden their impact even further, promising to contribute positively to the local community.

Mr. Nsongka said: “Today we launch a friendly, entertaining and customer-focused gaming brand. As a representative of the brand locally, I assure you of our unwavering commitment to compliance with all regulatory requirements, as is required of a responsible corporate citizenry.”

Lionbets Director Winifred Boyah during the launch event. Lionbets is the franchise holder for the betPawa brand in Sierra Leone.

Lionbets Director Winifred Boyah during the launch event. Lionbets is the franchise holder for the betPawa brand in Sierra Leone.

Key pillars of betPawa’s mission to make betting friendly include 24/7 customer support, instant payouts, low stakes and the prospect of life-changing wins with a 1000% Win Bonus. This is underpinned by partnerships with proven mobile money payment operators like Orange.

The brand attracted headlines throughout Africa last October when 27,938 customers became millionaires within 10 days. Between the 21st and 30th, Le1.52 Trillion was paid out in total.

About betPawa

betPawa is a mobile sports betting brand owned by Mchezo Limited. It operates across 12 countries in Africa, with over 10 million users. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed & instant payments.

About LionBets & Fastwins Ltd

LionBet & Fastwins Ltd is a leading betting and gaming company with a presence spanning multiple countries such as Sierra Leone, Cameroon, Guinea, Angola, Gambia, Senegal, and Ivory Coast. We specialize in collaborating with premier betting brands to deliver exceptional gaming experiences to our esteemed clientele. Our dedicated team, fueled by industry expertise and a drive for innovation, ensures the provision of top-tier services and products to meet the diverse needs of our customers.

Committed to fostering the growth and prosperity of the betting industry in West Africa, LionBet & Fastwins Ltd achieves this through strategic partnerships and unmatched service delivery, solidifying our position as a market leader. Operating under the regulatory oversight of the National Tourism Authority in Sierra Leone, we uphold the highest standards of integrity and professionalism to create a secure and enjoyable betting environment for all.



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Sierra Leone Welcomes BetPawa to The Scene


Betpawa – an African gaming brand is now available in Sierra Leone. Betpawa has come on board with a packed sportsbook offering great odds on all the major football leagues, tennis and basketball matches.

BetPawa’s tagline is bet small, win BIG because you can stake as little as Le0.01 and get a Win Bonus on all bets with three eligible legs or more, up to 1000% for bets on 60.

The brand’s entry into Sierra Leone comes after a notable series of record wins for its customers. In October 2023, betPawa players recorded a historic series of winnings, amassing a staggering Le1.52 Trillion in earnings during a 10-day spell.



The remarkable trend that was witnessed at the time unfolded between Saturday October 21st and Monday October 30th with 27,938 customers having been elevated to millionaire status during the winnings surge.

“Just as we promptly paid out all our customers during the 10-day winning spell in October last year, we assure our customers in Sierra Leone of guaranteed and instant payouts. They can also reach out to us any time through our 24-hour customer support service,” said the betting brand in a statement.

The betting brand is also known across Africa for its sports and community sponsorship projects which include the Locker Room Bonus.

This is a first-of-a-kind reward initiative paid out to football and basketball players for every match their team wins in select leagues across the continent such as the Futsal League in Uganda and Ghana Football League for instance.

It is an incentive paid out to the players through their mobile money wallets as soon as the match they win ends and before they leave the Locker Room, hence its name. A reminder of betPawa’s commitment to instant payouts.

About betPawa:

BetPawa is a mobile sports betting brand owned by Mchezo Limited. It operates across 12 countries in Africa, with over 10 million users. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed & instant payments.



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Bank of Sierra Leone Affirms ‘NLe’ as Abbreviation For New Leones


The Bank Governor of Sierra Leone, Dr. Ibrahim Stevens has announced “NLe” as the official abbreviation for the country’s re-dominated currency. 

This announcement comes after months of debate following the 2022 re-denomination of the Leone. While the currency itself continues to bear the abbreviation “Le.”, questions arose about how to represent the new, higher-value version. Both “NLe” and “Le” gained traction, leading to uncertainty.

Speaking at the government’s press conference on Tuesday, Stevens declared “NLe” as the official abbreviation for local use, while acknowledging “SLE” as the international code for transactions outside the country.



Dr. Stevens clarified that the government intends to retain “Le” on the notes for historical purposes, emphasizing its cultural significance. However, to avoid confusion in international transactions, “SLE” will serve as the official code for international bodies and markets.

The introduction of “NLe” specifically for local use aims to distinguish the new currency from its predecessor and prevent ambiguity within the domestic financial system.

 “The correct abbreviation for the new currency is NLe, The international code is SLe, to be used for only international transactions.”

“The abbreviation ‘Le.’ still stands on our money’. Government is seeking an amendment of the Bank Act to retain the ‘Le’ for historical purposes and approve the ‘NLe’ for the new currency.” the Bank Governor said.



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Sierra Leone Brewery Debunks Misleading Social Media Post on Job Vacancies


Sierra Leone Brewery Limited (SLBL) has issued a public statement on February 16th, 2024, to counter recent misinformation spreading across social media platforms. The statement refutes claims of job vacancies coupled with free accommodation, emphasizing that the circulating post is entirely false and holds no affiliation with SLBL.

The misleading post, which has gained traction on various social media platforms, falsely promotes job openings at SLBL, promising free accommodation. SLBL categorically denies any association with such claims, asserting that current job vacancies do not include complimentary accommodation packages as indicated in the viral post.

SLBL asserts that authentic job vacancies and related announcements are exclusively disseminated through the company’s official channels and platforms, such as the official SLBL website and verified Facebook page. Any recruitment process initiated outside of these official channels is deemed fraudulent and should be approached with skepticism.



Transparency and integrity are fundamental to SLBL’s operations, particularly in its recruitment practices. The company is committed to upholding these principles and ensuring that all prospective employees have access to accurate and reliable information regarding job opportunities. SLBL emphasizes the importance of individuals exercising caution and discernment when seeking employment with the company, urging them to rely solely on information provided through official channels.

In response to the deceptive social media post, SLBL calls upon the cooperation of the general public in combating misinformation. The company encourages individuals to promptly report any suspicious or misleading information pertaining to job vacancies at SLBL. By working together to identify and address false claims, SLBL aims to safeguard the interests of both job seekers and the integrity of its recruitment processes.

This proactive response underscores SLBL’s commitment to maintaining transparency, authenticity, and trustworthiness in all aspects of its operations. By swiftly addressing misinformation and clarifying the facts, SLBL reaffirms its dedication to fostering a fair and equitable recruitment environment for all prospective employees.

As the public remains vigilant against deceptive practices, SLBL stands firm in its commitment to providing genuine employment opportunities while safeguarding individuals from fraudulent schemes. With the continued support and cooperation of the community, SLBL remains steadfast in its mission to uphold the highest standards of professionalism and integrity in the brewing industry.



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GTBank Sierra Leone Celebrates Staff on Valentine’s Day With ‘Boku Boku’ Love


On February 14th, 2024, Guaranty Trust Bank (GTB) Sierra Leone painted its Offices orange with a vibrant celebration of Valentine’s Day, themed “Boku Boku Love.” The festivities climaxed with a grand finale at the Head Office in Freetown, marking a day filled with camaraderie, appreciation, and joy among staff members.

The anticipation for the event began a week prior, as employees were encouraged to add a touch of orange to their attire, symbolizing the “Orange love” they share for one another. But the celebration didn’t stop there; GTBank Sierra Leone went above and beyond to make this Valentine’s Day truly special for its staff.

Leading up to February 14th, branches were organized into batches, with each batch participating in a unique Valentine’s Day activity. Staff members from each branch had the opportunity to randomly select a colleague’s name, who would then become their designated Valentine for the occasion. This initiative fostered a sense of connection and camaraderie among coworkers, as they became “Valentine couples” for the duration of the celebration.



Throughout the week, these Valentine couples were encouraged to indulge in acts of kindness and appreciation, whether it be treating each other to lunch or exchanging flowers as tokens of affection. Additionally, each branch came together to select their “best couple,” who would represent them in the bank wide “best couple” competition.

The highlight of the celebration was the exchange of Valentine’s gifts during a grand finale and town hall meeting at the Bank’s Head Office. Staff members exchanged heartfelt tokens of appreciation, spreading love and positivity throughout the organization.

In addition to the Valentine’s Day festivities, GTBank Sierra Leone also took the opportunity to recognize the dedication and commitment of its long-serving staff members. Certificates for Long Service Awards were presented, honoring individuals for their years of service and contribution to the bank’s success.

Sharing his thoughts during the occasion, the Bank CEO/Managing Director, Mr. Ade Adebiyi touted the Bank for its commitment to employee empowerment. He noted that GTBank continues to empower employees by building a conducive environment for fun, creativity and innovation. “As we continue to serve our customers with the best financial service in Sierra Leone, it is necessary to recognize our staff who have excelled in our various pillars of focus. That is why we encourage each staff to give off their best by being an employer of choice” he said.

Speaking to Sierraloaded, Clifford Turay, a staff of the bank expressed gratitude and appreciation for the management’s efforts in organizing such a memorable celebration. He shared his happiness and expressed desire for this tradition of love and appreciation to continue for years to come.



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Trader’s Council of Sierra Leone Welcomes Deputy Minister of Trade And Industry as Member


The Trader’s Council of Sierra Leone has extended its membership to the Deputy Minister of Trade and Industry, Fatmata Kargbo as an active member.

In a statement released by the Trade Council, it highlighted the proactive initiatives undertaken by the Ministry under the leadership of Minister Alpha Sesay, who has been instrumental in supporting traders and various sectors for national development and sustainable growth. It is on this premise that the Council extended membership to the Deputy Minister, aiming to collaborate closely in monitoring and providing advice where necessary.

Expressing her gratitude for the gesture, Deputy Minister Kargbo lauded the Council’s recognition of the Ministry’s efforts in line with President Bio’s agenda of effective governance and citizen-centered policies. She emphasized the President’s commitment to action, evident in efforts to uplift the nation.



Highlighting the importance of unity and collective support for the President’s vision, Kargbo underscored the Ministry’s dedication to realizing sustainable development goals and fostering inclusive growth.

She reiterated the Ministry’s commitment to engaging stakeholders in decision-making processes, emphasizing regular consultations with traders and an inclusive approach to policy implementation.

Assuring the traders of the Ministry’s alignment with the President’s transformative agenda, Kargbo emphasized ongoing efforts in human capital development and women’s empowerment, particularly in collaboration with First Lady Fatima Bio.

Regarding policy initiatives, Kargbo disclosed ongoing discussions on the review of wholesale and retail policies aimed at optimizing support for traders and enhancing the sales of goods and services nationwide.

She also mentioned ongoing discussions with the Trader’s Council executive regarding the Sewa Ground Market and the Ministry’s plans to construct high-quality markets in additional locations to better serve traders.

The Deputy Minister concluded by reaffirming the Ministry’s commitment to collaborative efforts with the Trader’s Council in realizing President Bio’s vision for a prosperous Sierra Leone.



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Government of Sierra Leone Revokes Temporary Tax Incentives Granted to Sierra Rutile


The Sierra Leone government has revoked a generous tax break for mining company Sierra Rutile Limited (SRL), citing the company’s improved financial performance as a breach of good faith.

In a letter addressed to SRL and made available to Sierraloaded, Finance Minister Shęku A.F. Bangura announced the government’s decision to revert to the original 2001 agreement’s fiscal regime, effective July 1st, 2023. This move cancels the temporary tax base reset incentives granted in August 2021 to help SRL recover from financial difficulties.

The minister justified the action by highlighting SRL’s “increasingly growing reported revenues and Net Profit After Tax of over $75 million in each of the last two years.” He argued that this success, driven by increased production and rutile prices, contradicted the justification for the tax break and deprived the government of much-needed tax revenue.



Bangura emphasized that the initial tax incentives were offered “in good faith” to ensure SRL’s survival after it threatened to suspend operations in 2021. However, he expressed disappointment that SRL failed to inform the government about its improved financial situation.

“This is completely unfair to the Government and people of Sierra Leone,” Bangura stated, pointing out the missed opportunity to use the withheld tax revenue for development programs.

The letter instructs the National Revenue Authority to collaborate with SRL to determine the revised tax obligations under the original agreement. It concludes by urging SRL to “show responsible business practice” and accept the decision.



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The Fresh Produce Shop Nurturing Women in Agriculture Across Sierra Leone


Nyanda Local Market, a bustling enterprise in the heart of Freetown, is more than just a place to buy fresh produce. It’s a testament to the power of women’s empowerment and agricultural innovation, driven by the vision of Madam Bintu Gbaio and her organization, Women in Agriculture and Development Sierra Leone (WIAD-SL).

Born from the desire to provide an outlet for WIAD-SL’s agricultural products and support other outgrowers, Nyanda has become a beacon of success.

Since its inception in 2018, Madam Bintu has partnered with women in Kailahun district, providing them with seeds, technical assistance, and tools, fostering a collaborative share-harvesting model.



Their efforts have yielded impressive results. WIAD-SL boasts a thriving seed bank and has produced over 1,000 50kg bags of rice, with ambitious plans for further growth. Beyond rice, they cultivate vast cassava plantations, processing the harvest into diverse products like Garri, fufu, and cassava flour, all available at Nyanda Local Market.

The impact extends far beyond economic empowerment. Recognizing the importance of education, WIAD-SL implemented adult literacy programs and even sponsored members to pursue primary and secondary education. One member is even preparing for the West African Senior School Certificate Examination, a remarkable achievement.

Nyanda Local Market serves as a sustainable platform for the women’s produce, ensuring fair compensation and inclusivity. It also caters to older women who may not be actively involved in farm work, offering opportunities for all age groups.

A beneficiary expressed gratitude for the initiative, highlighting the acquisition of valuable skills in crop cultivation, especially in growing vegetables that generate income.

Madam Bintu Gabio emphasized that Nyanda Local Market’s registration as an affiliate of WIAD-SL ensures sustainability. The market sells various products produced by the women, supporting those who may no longer engage actively in farm work due to age.

Madam Gabio appealed to the government and other organizations for support, acknowledging the contribution of a few agricultural processing machines provided by the World Bank and SCARDEP. She expressed a commitment to feeding Sierra Leone through their initiative if given the necessary support from the government.

The success of Nyanda Local Market serves as a testament to the transformative impact of empowering women in agriculture, not just economically but also through education and skill development.



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Orange Sierra Leone Becomes First Telecom Company to Acquire ISO 9001:2015 Certification


Orange Sierra Leone has achieved a significant milestone, becoming the first telecommunications company in the country to be certified with the international standard ISO 9001:2015 for quality management systems.

This prestigious recognition signifies Orange’s commitment to delivering exceptional service and continuous improvement, solidifying their position as a leader in the Sierra Leonean telecom industry.

The ISO 9001 standard sets a globally recognized benchmark for quality management systems, empowering organizations to enhance performance, meet stakeholder needs, and demonstrate unwavering dedication to quality. By adhering to its stringent requirements, Orange Sierra Leone has established and implemented robust processes for continual improvement across all aspects of their operations.



“Obtaining this certification from an accredited body instills even greater confidence and trust in our commitment to improving the lives of Sierra Leoneans,” said Sekou Amadou Bah, CEO of Orange Sierra Leone. “We strive to provide exceptional and responsible digital solutions aligned with international standards, and this certification underscores our dedication to constantly refining our performance and stakeholder satisfaction, particularly our valued customers.”

Rufina Adjivon Tucker, Project Lead and Program Director at Orange Sierra Leone, echoed this sentiment. “This certification serves as a powerful testament to our unwavering commitment to quality standards and our relentless pursuit of excellence,” she remarked.

Cheikh Diongue Mbaye, Chief Compliance Officer of Orange Sierra Leone, further emphasized the significance of this achievement. “This isn’t merely a test of our integrity; it’s an opportunity to showcase our dedication to upholding the highest standards through compliance with established international norms,” he stated.

By achieving ISO 9001:2015 certification, Orange Sierra Leone has demonstrably committed to exceeding stakeholder expectations, particularly their customers. This certification signifies their dedication to fostering a culture of continuous improvement, ensuring sound quality control processes, and ultimately building trust and satisfaction.

Orange Sierra Leone is a leading telecommunications operator in Sierra Leone, providing mobile and internet services to millions of customers. The company is committed to delivering innovative and reliable solutions that connect people and empower communities. Orange Sierra Leone is part of the Orange Group, a leading global telecommunications operator present in 25 countries across Africa and the Middle East.



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Bank of Sierra Leone Approves Mohamed Alhajie Samoura as Managing Director/CEO of UBA Sierra Leone


United Bank for Africa (UBA) Sierra Leone Limited is pleased to announce the approval of Mohamed Alhajie Samoura by the Central Bank of Sierra Leone as the substantive Managing Director/ Chief Executive Officer of UBA Sierra Leone.

The “No Objection” approval was received from the Bank of Sierra Leone on 30th January 2024 following the approval of his nomination by UBA Group Office and the UBA Sierra Leone Board of Directors in December 2023. Having served as the Acting MD/CEO since February last year, Mohamed is the first Sierra Leonean to attain such position in the bank since the bank started it operations in Sierra Leone in 2008.

Mr. Samoura is the 6th MD/CEO of UBA Sierra Leone after his predecessor, Usman Isiaka who is now serving the bank as Deputy MD/CEO of UBA New York.



Since he assumed the seat, Mr Samoura has continued to build on the legacies of his predecessors, he continues to double the figures in revenue, profitability, deposits, account opening and risk assets. He is very passionate about the UBA Brand and has been an exceptional promoter of Sierra Leonean businesses.

Until his appointment as the substantive Managing Director /Chief Executive Officer of UBA Sierra Leone, he was the Executive Director, Business Development in the bank, and Acting MD/CEO UBA Sierra Leone. Mohamed is a seasoned banker with close to two decades of working experience in Sierra Leone banking industry.

Mohamed has several accolades and most recently was named amongst the 100 Most Outstanding Executives in Sierra Leone by the Sierra Ovation Awards. During this short period and under his leadership, UBA Sierra Leone team won the 2023 prestigious Bank of the Year awards from the Banker’s Financial Times UK. Africa Branding Agency celebrating Banking Excellence in Sierra Leone/recognition of UBA Sierra Leone as Top 10 Financial Institutions & Mr. Samoura Top 5 Financial Leaders in Sierra Leone. African Ovation Awards for recognition of outstanding customer service, contribution, and commitment to social and economic development of Sierra Leone. A total of 10 Executive Management staff were awarded 2023 Sierra Leone Leadership Award honouring the Top 100 Emerging Leaders in Sierra Leone 2023. The Salone Times Newspaper one of the leading news agencies in Sierra Leone named him amongst the 10 Most Influential Sierra Leoneans in 2023. The bank also won Climate Positive Bank of the Year awards at the 7thEnvironmental Care Awards organised by Shout Climate Change Africa partnering with Sierra Leone Meteorological Agency and Freetown City Council and many more accolades on records.

He holds a Bachelor of Arts Degree in History and Political Science and a master’s degree in business administration and marketing.

Mr Samoura has a wealth of experience and understanding of the country’s corporate and institutional banking landscape.

The appointment of Mr. Samoura as Managing Director is in line with the UBA Group’s strategic focus on domesticating the bank’s governance, products and services to meet the local requirements of the host economy in all its 20 presence countries in Africa and further supporting human capital development across the continent as we expose the local staff to international standards and global best practices.

Operating in twenty African countries and in the United Kingdom, the United States of America, France and the United Arab Emirates, United Bank for Africa provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology. UBA is one of the largest employers in the financial sector on the African continent, with over 30,000 employees group wide and serving over 37 million customers globally. UBA Sierra Leone currently has over 400,000 customers with the strong vision to be the undisputed leading and dominant financial services institution in the banking sector in Sierra Leone.



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