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Orange Sierra Leone Launches 7th Edition of Social Venture Prize to Boost Innovation and Entrepreneurship


Orange Sierra Leone has announced the launch of the 7th edition of the Orange Social Venture Prize (OSVP) in Sierra Leone, coinciding with the 15th edition in Africa and the Middle East. This initiative aims to support social innovation and foster local entrepreneurship within the region.

The competition officially opens for applications today, March 11th, 2025. Applicants from Sierra Leone and the 16 other Orange affiliates in Africa and the Middle East are required to submit their applications for both the National and International competitions. The deadline for applications is May 18th, 2025.

Interested applicants can register and submit their applications at: https://poesam.orange.com/en/



Additional information about the OSVP can be found at: https://www.orange.com/en/osvp

Through this competition, Orange Sierra Leone seeks to contribute to human capital development, support local social and environmental innovations, and encourage entrepreneurship in Sierra Leone.

Since 2019, the OSVP has recognized innovative projects in various fields, including education, healthcare, e-commerce, and agriculture, as well as projects that contribute to achieving sustainable development goals through digital technology.

The competition will be held in two stages:

1. National Stage:

  • Applications for the National and Women’s competitions will be accepted from March 11th to May 18th, 2025.
  • A national pitch competition will be held in August 2025 to award the National and Women’s category winners.
  • The winners will receive the following prizes:
    • NLe 200,000 – National Winner
    • NLe 120,000 – Women’s Winner

2. International Stage:

  • The National and Women’s category winners from each subsidiary in the 17 Orange affiliates will automatically be selected for the international phase.
  • Following evaluation, 10 finalists will be chosen.
  • A final jury of African tech influencers will select the top 3 winners of the OSVP International Grand Prize in October/November 2025.
  • An International Women’s Prize will also be awarded for the fifth consecutive year to a woman offering a technological solution to improve the living conditions of women. This includes solutions focused on women’s independence, job creation or preservation, gender data collection, and digital and financial inclusion.
  • The winners of the international and women’s competition will receive the following prizes:
    • €25,000 for 1st place international winner
    • €15,000 for 2nd place international winner
    • €10,000 for 3rd place international winner
    • €20,000 for Women’s international winner

About Orange Sierra Leone

Orange Sierra Leone is a leading telecommunications operator and service provider in Sierra Leone, licensed by the National Communication Authority. The company is dedicated to meeting the socio-economic needs of the society. Orange Sierra Leone’s strategic objective is to become a responsible Corporate Social Investor and to improve the daily lives of the people in Sierra Leone through responsible and valuable digital experiences.

Orange Middle East and Africa (OMEA)

Orange has a presence in 18 countries across Africa and the Middle East, serving over 143 million customers as of December 31, 2022. With revenues of 6.9 billion euros in 2022, Orange MEA is the Orange group’s leading growth area. Orange Money, its mobile-based money transfer and financial services offering, is available in 17 countries and has more than 80 million customers. As a multi-service operator, Orange is a key partner in the digital transformation, providing expertise to support the development of new digital services in Africa and the Middle East.



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Salone Payment Switch Launches For Instant Payment Service Across Sierra Leone


The Bank of Sierra Leone has officially launched Salone Payment Switch, its Instant Payment Service, a groundbreaking initiative that will enable real-time money transfers between banks and mobile money platforms.

The launch was announced by the Bank Governor of the Sierra Leone Central Bank, Dr. Ibrahim Stevens, during a press conference at the Ministry of Information and Civic Engagement. The official launch, scheduled for Wednesday, February 13, 2024, will be conducted by Vice President Juldeh Jalloh.

Dr. Stevens explained that the Instant Payment Service will allow for immediate payments between banks and mobile operators, streamlining financial transactions for all Sierra Leoneans. He encouraged the public to register for the service to take full advantage of its benefits.

Minister of Information and Civic Education, Chernor Bah, hailed the Instant Payment Service as a “huge and massive development” for Sierra Leone. He emphasized the service’s ability to provide immediate transaction notifications and instant access to funds, eliminating the previous delays associated with traditional banking cash-out services.

A representative from the Sierra Leone Association of Commercial Banks, Velma Labor, highlighted the benefits for merchants, stating that the service will enable 24/7 business transactions without the limitations of bank operating hours or holidays. This is particularly beneficial for small-scale businesses, she noted.

David Mansaray, CEO of Orange Money, underscored the significance of the achievement, noting that few countries, especially those with similar economic profiles to Sierra Leone, have successfully implemented such a system. He emphasized the advanced nature of the service and its potential to transform financial transactions in the country.

Martinson Obeng-Agyei, CEO of Afrimoney, addressed the challenges faced by small-scale businesses in Sierra Leone, citing the cost of transaction fees and the often-intimidating process of depositing small amounts of cash in banks. He believes the Instant Payment Service will alleviate these burdens by providing a more efficient and accessible way to manage finances. He urged Sierra Leoneans to embrace the new system and recognize its potential to build a more robust financial ecosystem.



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ITC Launches READY Salone Project to Train 3,000 Sierra Leonean Youth For The Digital Economy


Young entrepreneurs in Sierra Leone are set to sharpen their digital skills with the launch of the ‘Sierra Leone: Empowering Youth through Digital Technologies’ (READY Salone) project by the International Trade Centre (ITC).

Funded by the Korea International Cooperation Agency (KOICA) and implemented over four years, the READY Salone project will support youth, young entrepreneurs, business support organizations, tech hubs and policymakers to harness opportunities in the digital economy. The initiative places a strong emphasis on young women and persons with disabilities.

The launch event will be attended by key government officials, including Hon. Dr. David Moinina Sengeh, Chief Minister; Hon. Ms. Haja Salimatu Bah, Minister of Communication, Technology and Innovation; Hon. Mr. Mohamed Orman Bangura, Minister of Youth Affairs; and Hon. Mr. Ibrahim Alpha Sesay, Minister of Trade and Industry. Over 100 youth and key stakeholders from the business and tech communities are also expected to participate.



To mark the project launch, there will be a signing of a memorandum of understanding by ITC Executive Director, Ms. Pamela Coke-Hamilton; the Chief Minister of Sierra Leone, Hon. Dr. David Moinina Sengeh; and KOICA Nigeria, Deputy Country Director, Mr. Baik Ki-Hyun.

Four interventions underpin the READY Salone project: enhancing digital literacy among youth; boosting entrepreneurial competitiveness through upskilling; strengthening tech-focused business support services; and developing inclusive national digital strategies. More information about the project can be found in its flyer here.

Through the project, 3,000 youth and 250 micro, small and medium-sized enterprises will gain access to digital skills and business opportunities.

The Ministry of Youth Affairs and the Ministry of Communications, Technology and Innovation are the main government partners for READY Salone.

Interested youth and young entrepreneurs may express their interest in the project by completing this form.

About the International Trade Centre

ITC is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.

For more information, visit www.intracen.org.



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Rokel Commercial Bank Launches Partnership with Vult by Metro Cable to Revolutionize Financial Inclusion in Sierra Leone


On Monday, December 9, 2024, Rokel Commercial Bank officially launched its partnership with Vult by Metro Cable, a groundbreaking initiative aimed at transforming financial inclusion in Sierra Leone.

The ceremony, attended by senior management teams from Rokel Commercial Bank and Vult, marked a significant step in advancing digital banking solutions and expanding access to financial services across the country.



 

Providing insight into Vult’s operations and its role in promoting digital financial inclusion, Abdul Salam Kallon, Head of Compliance at Vult, explained that the Metro e-wallet is a payment platform under the Bank of Sierra Leone’s Sandbox Program. He noted that the initiative integrates Vult with digital wallets, offering users access to wallet services, cards, and payment systems for various needs.

He highlighted that the Vult app is available for download on Google Play Store, allowing users to sign up easily using their phone numbers and email addresses. “Since it operates online, the platform is equipped with strict security features to ensure user safety,” he said.

Kallon emphasized the platform’s versatility, stating that Vult enables users to receive money locally and internationally, conduct cross-border transactions, and make payments for goods across international borders. “It functions much like opening a bank account, and our cards can be used at Rokel Commercial Bank ATMs and POS machines both within and outside Sierra Leone,” he explained.

He concluded by reiterating that the primary goal of the partnership with Rokel Commercial Bank is to enhance financial inclusion and make digital financial services more accessible.

Vult’s Chief Operating Officer, Pierre Johnson, provided updates on the platform’s progress and achievements. He noted that within just six months of operation, the app has been downloaded by 200,000 users, with 13,000 active accounts and 2,500 cards issued.

Johnson also mentioned the establishment of over 30 merchant locations in Freetown, Bo, and Makeni, reflecting the platform’s growing reach. Additionally, he disclosed a partnership with Mastercard and Money-Me to facilitate seamless transfers to mobile money accounts.

Dr. Walton Gilpin, Managing Director and CEO of Rokel Commercial Bank, highlighted the transformative impact of the partnership in advancing digital banking and financial inclusion.

“We have been working on this initiative for some time, and our partnership with Vult has significantly widened our reach and improved financial accessibility,” he said. Dr. Gilpin added that digital banking has enhanced transaction speed and efficiency, while also supporting macroeconomic growth.

He noted that the platform allows users to access quality materials and services digitally, contributing to greater convenience. “This partnership expands product possibilities, and our goal is to position Sierra Leone as a hub for excellent digital banking services,” Dr. Gilpin emphasized.

David Pakima, Founder and CEO of Vult, expressed gratitude to Rokel Commercial Bank’s management, particularly Dr. Gilpin, for supporting the initiative from its inception.

Pakima explained that Vult originated from the success of their metro cable project, which made Freetown one of the most connected cities in Africa. “We realized that many users lacked access to premium versions of various platforms, and this inspired us to develop Vult to empower communities and enhance their digital experiences,” he said.

He described Rokel as the ideal partner, noting that their shared vision has driven the initiative forward. “Rokel brings the right appetite, and Vult contributes the intensity to make this partnership successful,” Pakima remarked.

He revealed that Vult has been the most downloaded app in the region on Google Play for the past three months and announced plans to expand into three new markets next year. “This partnership will enable thousands of unbanked Vult users to open accounts with Rokel Commercial Bank,” he added.

Pakima concluded by thanking the teams at Rokel and Vult for their collective efforts in ensuring the initiative’s success. “Together, we are providing seamless access to digital financial inclusion,” he said.



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Orange Money Launches ‘Kotoku’ Wallet to Empower Small Businesses


Orange Money has officially launched its highly anticipated ‘Kotoku’ initiative.

The launching ceremony was held on Friday, 18th October 2024, at Orange’s office, Rawdon Street in Freetown.

The initiative aim to support and empower small businesses across Sierra Leone, and the launching was met with excitement, especially from market women who sang in unison, “Kotoku na wan word oh, oh yah, Kotoku na wan word oh, oh yah,” reflecting their enthusiasm for this new mobile money solution.



The ‘Kotoku’ product, named after the Krio word for “pocket,” is a mobile money service designed to enhance financial transactions for small business owners, particularly in the informal sector. It provides a secure, accessible, and user-friendly platform for traders to save, send, and receive money. This will help them better manage their finances, conduct payments, and grow their businesses.

In his remarks, Joseph Saffa Tengbeh, Head of Marketing, Strategy, and Partnership at Orange Money, explained that ‘Kotoku’ is tailored for small and medium-scale businesses. He noted that in the past, when customers wanted to pay via Orange Money, traders would often ask for payments to be made to their personal numbers, leading to additional costs, such as cash-out fees.

The ‘Kotoku’ initiative addresses these issues by creating a separate business wallet for traders, allowing them to manage both personal and business transactions on the same number. “With ‘Kotoku,’ business owners now have a designated business wallet. This system not only makes their transactions more professional but also eliminates the need for additional cash-out fees and even offers commissions on payments received,” Tengbeh stated.

He added that ‘Kotoku’ is not just for business owners but also caters to Keke riders, bike riders, taxi drivers, and other small-scale entrepreneurs.
He encouraged small business owners to enroll in ‘Kotoku’ by dialing #144810# or registering with Orange Money field sales agents, who are providing free enrollment services. One of the key benefits of the initiative is that businesses do not need formal registration to qualify for the service, a departure from the previous merchant system.

Additionally, Tengbeh highlighted that ‘Kotoku’ users will not need separate passwords for their business wallet, as it will operate with the same credentials as their personal wallet.

He further emphasized the advantages of the initiative, noting that business owners who use ‘Kotoku’ will receive commissions on payments made through their wallet, enjoy free cash-outs, and be able to transfer funds to other ‘Kotoku’ wallets without incurring any charges. Traders using ‘Kotoku’ are also eligible for loans of up to NLE 5,000.

David Mansaray, Chief Executive Officer of Orange Money, stressed the significance of ‘Kotoku’ in empowering small businesses. “Small businesses are the backbone of Sierra Leone’s economy. With ‘Kotoku,’ we are ensuring that these businesses, many run by women, have access to modern financial services that will support their growth and sustainability,” Mansaray said.

Mansaray noted that ‘Kotoku’ is part of Orange Money’s broader strategy to empower businesses in a country where many small-scale traders lack access to formal banking services. He highlighted that ‘Kotoku’ users will benefit from commissions on transactions and assured business owners that payments made into their ‘Kotoku’ wallets are secure, with no possibility of payment reversals, unlike regular Orange Money accounts.

“Kotoku is built for Sierra Leone, and our goal is to help small business owners earn more and grow their enterprises. Join ‘Kotoku’ today, and remember, Orange Money is here to stay today, tomorrow, and forever. Orange Money Kotoku ‘tay go’,” Mansaray concluded.

The Chief Commercial Officer at Orange Sierra Leone, Haffie Haffner, described the launch as historic, marking the first time such an initiative has been introduced in Sierra Leone.

She commended the Orange Money team for their efforts in empowering small businesses and urged business owners to take full advantage of the opportunities presented by ‘Kotoku.’

Matty Kanu, Chairlady of the Vegetable Sellers Association, expressed her excitement about the potential benefits of ‘Kotoku.’ “This is the kind of support we need to grow our businesses. With ‘Kotoku,’ we can now save money, make payments to suppliers without leaving our shops, and even apply for loans without incurring extra charges,” she said.

She encouraged all small business owners to enroll in the ‘Kotoku’ wallet initiative, which she described as a significant boost to their enterprises.

The ‘Kotoku’ initiative is part of Orange Money’s ongoing commitment to leveraging technology to drive economic development and improve the quality of life for Sierra Leoneans. With the majority of the population dependent on small-scale businesses, ‘Kotoku’ offers an innovative solution to the financial challenges entrepreneurs face in accessing reliable services, ultimately empowering them to grow and thrive.



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Orange Money Launches ‘Kotoku’ Wallet to Empower Small Businesses


Orange Money has officially launched its highly anticipated ‘Kotoku’ initiative.

The launching ceremony was held on Friday, 18th October 2024, at Orange’s office, Rawdon Street in Freetown.

The initiative aim to support and empower small businesses across Sierra Leone, and the launching was met with excitement, especially from market women who sang in unison, “Kotoku na wan word oh, oh yah, Kotoku na wan word oh, oh yah,” reflecting their enthusiasm for this new mobile money solution.



The ‘Kotoku’ product, named after the Krio word for “pocket,” is a mobile money service designed to enhance financial transactions for small business owners, particularly in the informal sector. It provides a secure, accessible, and user-friendly platform for traders to save, send, and receive money. This will help them better manage their finances, conduct payments, and grow their businesses.

In his remarks, Joseph Saffa Tengbeh, Head of Marketing, Strategy, and Partnership at Orange Money, explained that ‘Kotoku’ is tailored for small and medium-scale businesses. He noted that in the past, when customers wanted to pay via Orange Money, traders would often ask for payments to be made to their personal numbers, leading to additional costs, such as cash-out fees.

The ‘Kotoku’ initiative addresses these issues by creating a separate business wallet for traders, allowing them to manage both personal and business transactions on the same number. “With ‘Kotoku,’ business owners now have a designated business wallet. This system not only makes their transactions more professional but also eliminates the need for additional cash-out fees and even offers commissions on payments received,” Tengbeh stated.

He added that ‘Kotoku’ is not just for business owners but also caters to Keke riders, bike riders, taxi drivers, and other small-scale entrepreneurs.
He encouraged small business owners to enroll in ‘Kotoku’ by dialing #144810# or registering with Orange Money field sales agents, who are providing free enrollment services. One of the key benefits of the initiative is that businesses do not need formal registration to qualify for the service, a departure from the previous merchant system.

Additionally, Tengbeh highlighted that ‘Kotoku’ users will not need separate passwords for their business wallet, as it will operate with the same credentials as their personal wallet.

He further emphasized the advantages of the initiative, noting that business owners who use ‘Kotoku’ will receive commissions on payments made through their wallet, enjoy free cash-outs, and be able to transfer funds to other ‘Kotoku’ wallets without incurring any charges. Traders using ‘Kotoku’ are also eligible for loans of up to NLE 5,000.

David Mansaray, Chief Executive Officer of Orange Money, stressed the significance of ‘Kotoku’ in empowering small businesses. “Small businesses are the backbone of Sierra Leone’s economy. With ‘Kotoku,’ we are ensuring that these businesses, many run by women, have access to modern financial services that will support their growth and sustainability,” Mansaray said.

Mansaray noted that ‘Kotoku’ is part of Orange Money’s broader strategy to empower businesses in a country where many small-scale traders lack access to formal banking services. He highlighted that ‘Kotoku’ users will benefit from commissions on transactions and assured business owners that payments made into their ‘Kotoku’ wallets are secure, with no possibility of payment reversals, unlike regular Orange Money accounts.

“Kotoku is built for Sierra Leone, and our goal is to help small business owners earn more and grow their enterprises. Join ‘Kotoku’ today, and remember, Orange Money is here to stay today, tomorrow, and forever. Orange Money Kotoku ‘tay go’,” Mansaray concluded.

The Chief Commercial Officer at Orange Sierra Leone, Haffie Haffner, described the launch as historic, marking the first time such an initiative has been introduced in Sierra Leone.

She commended the Orange Money team for their efforts in empowering small businesses and urged business owners to take full advantage of the opportunities presented by ‘Kotoku.’

Matty Kanu, Chairlady of the Vegetable Sellers Association, expressed her excitement about the potential benefits of ‘Kotoku.’ “This is the kind of support we need to grow our businesses. With ‘Kotoku,’ we can now save money, make payments to suppliers without leaving our shops, and even apply for loans without incurring extra charges,” she said.

She encouraged all small business owners to enroll in the ‘Kotoku’ wallet initiative, which she described as a significant boost to their enterprises.

The ‘Kotoku’ initiative is part of Orange Money’s ongoing commitment to leveraging technology to drive economic development and improve the quality of life for Sierra Leoneans. With the majority of the population dependent on small-scale businesses, ‘Kotoku’ offers an innovative solution to the financial challenges entrepreneurs face in accessing reliable services, ultimately empowering them to grow and thrive.



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UBA Launches Legacy Promo to Celebrate 15 Years in Sierra Leone


United Bank for Africa (UBA) celebrated its 15-year milestone in Sierra Leone with the launch of its UBA Legacy Promo at the bank’s head office on Charlotte Street.

The event, held on Friday, marked both the bank’s 75th global anniversary and its significant presence in the country.

Sallieu, Head of Communication, opened the event by highlighting the purpose of the promotion. “This promo is a way for us to thank our customers and celebrate our anniversary by giving back,” he said. The campaign will see 60 customers win various cash prizes, reflecting UBA’s commitment to acknowledging the support and trust of its clientele.



Chief Operating Officer Chiedu Ngene emphasized that the promotion is a key component of the anniversary celebrations. “We believe that celebrating our 15 years in Sierra Leone is best done by giving back to those who have been with us through the years,” he stated. Ngene also noted UBA’s significant contributions to Sierra Leone’s financial sector, including its pioneering role with AI-driven account opening via WhatsApp and being the first in West Africa to install an ATM.

Ngene introduced the bank’s range of account options, such as the UBA Sharp Sharp account, which can be opened with a minimum deposit of Le10. “Having an account is not just a privilege but a responsibility,” he added, encouraging everyone to take advantage of the bank’s accessible services.

The official launch was conducted by Christiana Saio Lamina, Head of Retail Banking, who outlined the promo’s details. “We have established many legacies over the years and are committed to continuing this tradition,” Lamina said. The promo will offer three prize tiers: Le10,000 for twenty winners, Le5,000 for another twenty, and Le2,500 for twenty more. The draws will occur in two phases: one in September and the second in the last week of December.

To participate, customers must deposit Le10,000 to be eligible for the top prize, or as little as Le2,000 for the lower category. Deposits must remain in the account until the draw is completed, with larger deposits increasing the chances of winning.

UBA’s Legacy Promo reflects the bank’s ongoing dedication to enhancing customer engagement and celebrating its long-standing impact on Sierra Leone’s financial landscape.



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Orange Launches 6th Edition of OSVP in Sierra Leone And 14th Edition in Africa And The Middle East


Orange Sierra Leone launches the 6th edition of the Orange Social Venture Prize (OSVP) in Sierra Leone and 14th edition in Africa and the Middle East to support social innovation and encourage local entrepreneurship.

This will mark the 6th Edition of the OSVP competition in Sierra Leone and 14th edition in Africa and Middle East. The Competition will officially open for submission of applications Monday, March 25th 2024. Applicants from the 17 Orange affiliates in Africa and Middle East including Sierra Leone must apply for both the National and International competition and should submit their applications on or before 26th May 2024 at the website below:

Through this competition, Orange Sierra Leone, as a responsible corporate and social investor, aims to contribute to the human capital development, support local social and environmental innovations, and encourage entrepreneurship in Sierra Leone.



Since 2019, OSVP prize has been awarded to innovative projects in the field of education, healthcare, e-commerce, and agriculture and projects that contribute to achieving sustainable development goals using digital technology. The competition has two stages:

The National Stage

Applications will be submitted from the 25th March – 26th May 2024 for the National and Women’s competition. At the end of this application phase, a national pitch competition will be held in August 2024 to award the National and Women’s category winners. The winners will receive the following prizes:

  • NLe 200,000 – National Winner
  • NLe 120,000 – Women’s Winne

The International Stage

The National and Women category winners from each subsidiary in the 17 Orange affiliates in Africa and Middle East will automatically be selected for the international phase. After their evaluation, 10 finalists will be selected. A final jury of African tech influencers will select the top 3 winners of the OSVP International Grand Prize in October/November 2024.

As equal opportunity is a key aspect of Orange policy, an International Women’s Prize will also be awarded for the fifth consecutive year. This prize will be awarded to a woman who offers a technological solution to improve the living conditions of women (women’s independence, job creation or preservation, gender data collection, digital and financial inclusion, etc.).

The winners of the international and women’s competition will receive the following prizes:

  • €25,000 for 1st place international winner
  • €15,000 for 2nd place international winner
  • €10,000 for 3rd place international winner
  • €20,000 for Women’s international winner





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Bank of Sierra Leone Launches Innovative Agricultural Credit Scheme


Dr. Ibrahim Stevens, the Governor of the Bank of Sierra Leone, has introduced an innovative Agricultural Credit Scheme. This program aims to extend vital financial assistance to credible entrepreneurs within the agricultural sector, facilitating their efforts to expand production and bolster economic progress.

Through the Agricultural Credit Scheme, eligible entrepreneurs will have the opportunity to secure loans of up to $100,000, a substantial sum capable of fostering significant growth and innovation within the agricultural domain. One distinguishing feature of this scheme is its remarkably low-interest rate of 10%, contrasting sharply with the historically burdensome rates that have hindered agribusiness growth in the region, often surpassing 30%.

The decision to launch this proactive initiative underscores the Bank of Sierra Leone’s dedication to nurturing an enabling environment for agricultural advancement and economic diversification. By providing accessible credit to entrepreneurs with viable agricultural enterprises, the scheme aims to tackle persistent financing barriers that have stifled the sector’s potential.



Dr. Ibrahim Stevens, in elucidating the rationale behind the Agricultural Credit Scheme, emphasized agriculture’s pivotal role in propelling socio-economic advancement and alleviating poverty in Sierra Leone. He highlighted the necessity for innovative financial tools tailored to the unique requirements of agribusinesses, acknowledging their capacity to foster employment, enhance food security, and invigorate rural development.

The unveiling of the Agricultural Credit Scheme has been met with enthusiasm from diverse stakeholders, including farmers, agribusiness proprietors, and policymakers. Many perceive this initiative as a transformative endeavor capable of unlocking Sierra Leone’s agricultural sector’s untapped potential, positioning it as a primary catalyst for sustainable economic growth and prosperity.

As the scheme is implemented, focus will shift towards evaluating its execution and influence, with stakeholders eagerly anticipating the transformative impacts it is poised to deliver across Sierra Leone’s agricultural landscape.



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betPawa Officially Launches in Sierra Leone


betPawa emphasised its ambition to help make betting friendly at an event announcing its arrival in Sierra Leone, marking the 12th country the brand is entering in Africa.

Representatives greeted members of the press and public at Lor Restaurant in Freetown on Wednesday March 6. Speakers included Mchezo Managing Director Ntoudi Mouyelo, betPawa Chief Brand Officer Spencer Okach and Sierra Leone Franchisee Thomas Nsongka (LionBets & Fastwins Ltd).

In addition to expressing their excitement at being welcomed to the Sierra Leone scene, they discussed betPawa’s customer focus and determination to champion responsible gambling.



Mr. Mouyelo said: “We’re thrilled to be live in Sierra Leone and appreciate the warm welcome. Everything we do is driven by our mission to make betting friendly, and we relish the opportunity to win the trust of sports fans and casino players throughout the country as we have in 11 other African countries.”

Mchezo Managing Director Ntoudi Mouyelo during the launch of betPawa Sierra Leone that was held at the Lor Restaurant. Mchezo is the owner of the betPawa betting brand.

Mchezo Managing Director Ntoudi Mouyelo during the launch of betPawa Sierra Leone that was held at the Lor Restaurant. Mchezo is the owner of the betPawa betting brand.

Attending the event on behalf of the government, Minister of Youth Affairs Mohamed Bangura said: “Sierra Leone warmly welcomes betPawa to our nation, and we look forward to collaborating with a compliant and responsible gaming brand that will not only spur economic growth but also support the development of sports in our country.”

He added: “betPawa’s presence in Sierra Leone aligns with our government’s commitment to job creation. We anticipate that this partnership will contribute significantly to our goal of generating 100,000 jobs, further empowering our youth and fostering economic prosperity.”

betPawa has demonstrated its commitment to corporate social responsibility across Africa through various initiatives, including sport development, sponsorship and healthcare. As it expands into Sierra Leone, it pledges to continue these efforts and potentially broaden their impact even further, promising to contribute positively to the local community.

Mr. Nsongka said: “Today we launch a friendly, entertaining and customer-focused gaming brand. As a representative of the brand locally, I assure you of our unwavering commitment to compliance with all regulatory requirements, as is required of a responsible corporate citizenry.”

Lionbets Director Winifred Boyah during the launch event. Lionbets is the franchise holder for the betPawa brand in Sierra Leone.

Lionbets Director Winifred Boyah during the launch event. Lionbets is the franchise holder for the betPawa brand in Sierra Leone.

Key pillars of betPawa’s mission to make betting friendly include 24/7 customer support, instant payouts, low stakes and the prospect of life-changing wins with a 1000% Win Bonus. This is underpinned by partnerships with proven mobile money payment operators like Orange.

The brand attracted headlines throughout Africa last October when 27,938 customers became millionaires within 10 days. Between the 21st and 30th, Le1.52 Trillion was paid out in total.

About betPawa

betPawa is a mobile sports betting brand owned by Mchezo Limited. It operates across 12 countries in Africa, with over 10 million users. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed & instant payments.

About LionBets & Fastwins Ltd

LionBet & Fastwins Ltd is a leading betting and gaming company with a presence spanning multiple countries such as Sierra Leone, Cameroon, Guinea, Angola, Gambia, Senegal, and Ivory Coast. We specialize in collaborating with premier betting brands to deliver exceptional gaming experiences to our esteemed clientele. Our dedicated team, fueled by industry expertise and a drive for innovation, ensures the provision of top-tier services and products to meet the diverse needs of our customers.

Committed to fostering the growth and prosperity of the betting industry in West Africa, LionBet & Fastwins Ltd achieves this through strategic partnerships and unmatched service delivery, solidifying our position as a market leader. Operating under the regulatory oversight of the National Tourism Authority in Sierra Leone, we uphold the highest standards of integrity and professionalism to create a secure and enjoyable betting environment for all.



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