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QNET Launches Anti-Scam Campaign to Combat Fraud and Brand Misrepresentation in Sierra Leone


QNET, a global lifestyle and wellness-focused direct selling company, has launched its “QNET Against Scams” campaign in Sierra Leone. The initiative aims to educate the public and raise stakeholder awareness about fraudulent activities misusing the QNET brand.

QNET Against Scams’ coverage in Sierra Leone.
The comprehensive campaign will utilise multiple channels, including television, radio, online news portals, social media, print media, and billboards across Sierra Leone. Billboards would be mounted at strategic locations in Freetown. This will be replicated in Bo, Makeni, Kenema and other towns, while the radio, television, print and online media announcements are expected to reach the entire country.

Fight against scams is a collective responsibility
Mr. Biram Fall, Regional General Manager for QNET, stated, “We have successfully launched same campaign in Ghana and Senegal, and the feedback is amazing: people are understanding our products and business model better. This public education and media campaign is part of the deliberate actions we are taking to aggressively combat the misrepresentation and misuse of the QNET name in Sierra Leone. We must unite to fight against people and scammers who are defrauding innocent Sierra Leoneans, and awareness is our most powerful tool in this battle,” he explained.
Mr. Fall outlined the campaign’s primary objectives:
1. Raise public awareness about QNET’s legitimate business operations and its products
2. Educate individuals on identifying and avoiding scams that misrepresent and misuse QNET’s name and products
3. Collaborate with law enforcement and government agencies to prosecute offenders
4. Reinforce QNET’s commitment to transparency and ethical business practices
“QNET is about empowerment, not exploitation. And we are fighting back against scams and all forms of misrepresentation of our brand in Sierra Leone,” he concluded.



QNET provides safe reporting channels
QNET urges the public to actively participate in this campaign by reporting any suspicious activities falsely representing the company. Reports can be made via WhatsApp at +233256630005 or email at [email protected]. For more information about QNET and its products, please visit www.qnet.net.

About QNET

QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced life.

Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind. Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages.

QNET proudly holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. QNET is also active in several global sports sponsorships including in its role as the official direct selling partner of the Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach. Discover a world of new possibilities with QNET by visiting www.qnet.net



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RCBank Launches Campaign to Promote Digital Payment Systems


Rokel Commercial Bank, alias RCBank has initiated a campaign to promote its digital payment products and support the National Payment Switch launched by the Bank of Sierra Leone.

The campaign features comedian and brand ambassador Kindo Armani, who is engaging the Western Area community to raise awareness about the bank’s offerings.

The campaign encourages customers to sign up for the National Switch and utilize RCBank’s instant digital payment solutions, including Rokel Sim Korpor, Rokel ekorpor, Rokel prepaid cards, and Visa debit cards. This initiative is part of RCBank’s strategy to establish itself as a leading financial services provider in Sierra Leone and the surrounding region.



Kindo Armani, along with RCBank’s VISA activation team, has been educating the public about the benefits of these digital products. “With RCBank pre-paid card, you don’t need to have a bank account.

The card can be used anywhere in the world where cards are accepted. We are making payments seamless in Sierra Leone,” he stated. He highlighted that customers can shop online, pay bills, and make hotel and airline bookings using a VISA card.

To obtain a VISA card, customers need to present a valid ID and make an initial deposit of NLE 200, without requiring a bank account. Cardholders can access cash through any Automated Teller Machine (ATM) worldwide.

RCBank’s digital cards are part of its commitment to providing modern and efficient banking services while promoting financial inclusion for individuals previously excluded from the banking system.

The cards are a key feature of RCBank’s E-banking package, known as “E-baskit,” which allows customers to conduct various banking activities online and via mobile, reducing the need for physical branch visits.

Through this campaign, RCBank aims to enhance financial inclusion and support the National Payment Switch, contributing to the transformation of the banking landscape in Sierra Leone.



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