Former Minister’s Locally Produced Rice Hits Kenema Market


Locally produced rice, Eco Rice was made available for sale on Wednesday at Blama Centre at Ahmadiyya Junction in Kenema.

The company producing the rice is owned by former Sierra Leone’s Foreign Affairs and Chief Minister, David Francis.

Locals in Kenema have applauded the effort made by the former minister and his company to make the rice affordable. A bag is priced at NLe 600 and it also comes in 10kg for NLe 120.

Francis, at the start of the project, said the aim is to ensure agriculture is made enviable while also complimenting the effort of the President, Julius Maada Bio. Eco Rice is produced at Ngovokpahun Village located in Small Bo Chiefdom, Kenema District.

This is the second batch of the local rice to hit Sierra Leonean market after 444 acres of farmland rice was sold few years ago.

Addressing the public, the former minister said the success they have made in this short period is a testament that Sierra Leone could achieve food sustainability through agriculture.

He added that they are also engaged in pineapple, guava and other fruit and vegetable farming. He said that these produce do not only have economic benefits but also medicinal values.

The company is said to be leading in the area of mechanised farming and rice production. They successfully milled 1,000 bags bags of parboiled rice for the Ministry of Agriculture while providing technical support to local farmers as well.




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Upholding Quality And Commitment Amidst Controversy


In business since 1965, Pee Cee and Sons has remained a steadfast importer of diverse food products, including frozen chicken, flour, sugar, rice, and mayonnaise, from esteemed international brands.

With an unblemished reputation, the company has nurtured a successful track record that spans decades.

In a recent development, Pee Cee and Sons has taken to the public forum to quash rumors and reaffirm their dedication to excellence. Dismissing allegations circulating on social media, the management of Pee Cee and Sons has categorically stated that no expired goods have ever graced their shelves for local sale.

At the heart of the controversy lies a claim concerning Padi Mayonnaise, which has sparked a firestorm on social media. The company refutes assertions that their mayonnaise is approaching expiration within a month, asserting that such claims are unfounded and that their products are thoroughly vetted before reaching consumers.

We assure the public that all products in our inventory are safeguarded and well within their designated shelf lives,” the management stated unequivocally. Addressing the specific concern, it was clarified that the implicated mayonnaise batches were long sold to customers who have now chosen to distribute them at discounted prices as their expiration date nears.

Pee Cee and Sons is resolute in asserting that the implicated mayonnaise has not yet expired, rendering the claims of a social media blogger unfounded and exaggerated. The company holds firm in its commitment to provide quality products to its extensive customer base and sustains a thriving rapport with its clientele.

The company’s unwavering dedication to adhere to Sierra Leone’s business regulations is an integral aspect of our operations,” Pee Cee and Sons affirmed.

Beyond the realm of commerce, Pee Cee and Sons has substantiated its commitment to societal welfare. With branches strewn across Sierra Leone, the company has generated numerous employment opportunities, contributing significantly to the country’s Gross Domestic Product (GDP). A spokesperson from the National Revenue Authority applauded the company’s pivotal role in bolstering the nation’s revenue through its steady distribution of essential food and commodities.

Testimonies from local traders echo the sentiment that Pee Cee and Sons’ products are both high in quality and affordably priced, enabling business growth and customer satisfaction. As a steadfast partner, the company has demonstrated its dedication through charitable contributions during times of crisis, extending aid to those affected by Ebola, the Regent mudslide, and the ongoing pandemic.

Pee Cee and Sons’ comprehensive approach, encompassing procurement, import logistics, warehousing, distribution, and retail, ensures an integrated and streamlined supply chain.

Their products’ widespread availability underscores the company’s commitment to prioritizing the public’s interests, aligning with their belief that the consumer is paramount.

Amidst the clamor, Pee Cee and Sons stands undeterred, a stalwart guardian of quality and dedication, and an emblem of resilience in Sierra Leone’s business landscape.






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