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Afrimoney and Chicken Town Launch “Pay With Afrimoney And Get Free Delivery” Promotion


Afrimoney Sierra Leone and Chicken Town, in a move to enhance customer convenience and promote cashless transactions, have officially launched a joint promotion titled “Pay with Afrimoney and Get Free Delivery.”

The partnership event took place at Chicken Town Headquarters on Old Railway Line on Friday, 27th June, 2025.

The promotion, which runs from June 27 to July 31, 2025, aims to drive mobile money usage while improving food delivery services across Freetown.



John Konteh, Marketing Director of Afrimoney, expressed optimism about the partnership, stating, “This initiative aligns with a global trend toward digital financial services and cashless economies.”

He further asserted the rapid growth of mobile money globally, noting that there are currently around 2 billion registered mobile money users worldwide. Konteh emphasized the remarkable adoption of mobile money in Sierra Leone, particularly in the Western Area.

According to 2024 data from the Ministry of Finance, mobile money usage in Freetown has reached 100% penetration, indicating that nearly every mobile phone user in the city utilizes a mobile money account for various financial transactions.

Through the new promotion, customers who place food orders and pay via Afrimoney will benefit from free delivery. The offer is particularly timely during Sierra Leone’s rainy season when many prefer the convenience of home delivery.

To access the promotion, customers can call 392 to place their order and pay using Afrimoney. Once payment is confirmed and the delivery location is provided, the order will be delivered without any delivery fees.

Konteh also mentioned a target of 2,000 Afrimoney-powered orders through Chicken Town before the promotion ends on July 31. He noted, “This promotion not only rewards users with free delivery but also helps reinforce Afrimoney as the default mobile payment option for food services.”

Nathalie Mansaray, Marketing Lead at Chicken Town, echoed Konteh’s enthusiasm, stating, “At Chicken Town, we’re focused on delivering not just delicious meals, but also great service and innovative experiences.” She emphasized that the free delivery offer aligns with Chicken Town’s goals for expanding its business footprint and enhancing delivery efficiency.

Mansaray also hinted at future collaborative campaigns and service innovations, promising exciting updates in the coming months. With mobile technology increasingly shaping consumer behavior, the Afrimoney-Chicken Town promotion is expected to drive digital payment adoption and reshape customer service expectations in Sierra Leone’s growing food service industry.

As the rainy season begins in July, they encouraged customers to take advantage of this cost-saving offer, enjoying Chicken Town meals delivered to their doors at no extra charge when they dial 392, pay with Afrimoney, and provide their delivery location.



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Orange Money and AMJAM Launch KwikMoni Loan Service to Empower Small Businesses in Sierra Leone


Orange Mobile Finance SL Ltd (OMFSL) and AMJAM & Associates Ltd have introduced a groundbreaking financial initiative aimed at boosting small businesses across Sierra Leone.

The KwikMoni Loan Service, officially launched on Monday, offers digital microloans to Orange Money subscribers, agents, and merchants, providing them with quick access to credit.

The launch event, held on 5th May 2025, at the OMFSL head office, drew key stakeholders, including executives from OMFSL, representatives from AMJAM, financial institution delegates, Orange Money partners, and members of the press. The atmosphere was vibrant with optimism as industry leaders highlighted the potential of KwikMoni to transform financial inclusion and support entrepreneurship.



A Digital Solution for Financial Empowerment

KwikMoni is designed as a fast, secure, and entirely digital loan service. It enable users to borrow money directly from AMJAM with funds deposited into their OM wallets. Developed by AMJAM, the service leverages a data-driven scoring model to assess eligibility, offering loan amounts ranging from NLe1,000 to NLe5,000 for agents and merchants, and up to NLe1,000 for subscribers.

Loans are available 24/7, with repayment periods of 7 days for agents and 30 days for merchants and subscribers. The initiative is tailored to meet liquidity challenges faced by small business owners, helping them manage stock, cover short-term expenses, and maintain cash flow.

Voices from the Leadership

During the event, Sekou Amadu Bah, Board Chairman of OMFSL, underscored the strategic importance of KwikMoni:

“We are breaking down barriers that have kept too many out of formal credit systems. KwikMoni is not just a service, it’s an opportunity for growth and financial empowerment.”

David Samba Mansaray, CEO of Orange Mobile Finance SL Ltd, emphasized KwikMoni’s potential to drive economic resilience:

“KwikMoni is more than just a loan, it’s a tool for empowerment. Whether you’re a market woman, taxi driver, or small shop owner, this service grants you immediate access to working capital, helping you grow your business and secure your livelihood.”

Marju Jalloh, CCO of AMJAM, representing the CEO, highlighted the partnership between AMJAM and OMFSL:

“This collaboration showcases the transformative potential of technology. KwikMoni embodies trust, inclusion, and innovative finance values central to our commitment to the community.”

Who Can Benefit from KwikMoni?

KwikMoni is accessible to:

  • Fully registered Orange Money subscribers
  • Orange Money merchants
  • Orange Money agents

Eligibility is based on transaction consistency and usage patterns on the Orange Money platform. To apply, users simply dial:

  • #144*7# for Subscribers
  • #145*9#, select option 12 for Agents
  • #146*9# for Merchants

Empowering the Informal Economy

The introduction of KwikMoni is expected to significantly impact the informal sector, which forms a large part of Sierra Leone’s business landscape. By providing easy and immediate access to credit, the service helps bridge the financing gap that many small enterprises face.

Business owners, including traders, Keke riders, and kiosk operators, no longer need to rely on informal borrowing. The digital nature of KwikMoni means they can secure loans without leaving their workplace—no paperwork, no collateral, and no queues.

Moving Forward

KwikMoni marks the latest in a series of financial innovations from OMFSL and AMJAM, focused on expanding digital financial services to underserved communities. With a growing user base exceeding 2 million, the companies remain committed to fostering economic resilience through accessible and innovative solutions.

For more information, customers are encouraged to contact Orange Money Customer Service, dialling: 111.

This launch marks a pivotal step in Sierra Leone’s journey towards inclusive financial services, offering small businesses a reliable way to access credit and strengthen their economic stability.

 



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RCBank MD Supports Launch of Eastern Farmers Poultry Feed Mill


The Managing Director of Rokel Commercial Bank (RCBank), Dr Ekundayo Walton Gilpin, reaffirmed the bank’s unwavering support for Sierra Leone’s agricultural sector at the commissioning of the Eastern Farmers Poultry Feed Mill Plant on March 12, 2025.

The event, held in Samuel Town, Matindi Benguema, Waterloo, marked a significant milestone in the country’s efforts to enhance food security and promote self-sufficiency in livestock farming.

Accompanied by key members of his team, Dr Gilpin highlighted RCBank’s commitment to empowering farmers and aligning with the government’s Feed Salone initiative. He emphasized the bank’s dedication to fostering agricultural development, financial inclusion, and rural economic growth across Sierra Leone.



The initiative received widespread commendation from the CEO of the Eastern Farmers Poultry Association and the Ministry of Agriculture, who lauded RCBank’s continuous efforts in supporting local communities and strengthening the agricultural value chain.

Minister of Agriculture Prince Henry Kpaka praised EFAGE’s initiative, emphasizing that Sierra Leone must reduce its reliance on food imports.

“We have no business importing poultry products when we can produce them locally. Currently, the government spends between $15 and $20 million annually on poultry imports,” Minister Kpaka remarked. He added that the feed mill aligns with the Feed Salone initiative, which aims to achieve food security through local production. He further urged the private sector to take the lead in these efforts.

Speaking at the event, EFAGE Chairman Sahr Jusu emphasized the urgent need for strategic investments in the poultry sector. He noted that by 2024, it had become evident that the industry required a reliable supply of high-quality feed to ensure sustainable growth.

“We recognized the critical need for targeted investment in feed formulation to enhance productivity,” Jusu stated. To address this gap, EFAGE partnered with Trouw Nutrition, a subsidiary of Nutreco in the Netherlands, which boasts 125 years of expertise in animal nutrition and concentrate formulation.

The newly constructed Eastern Farmers Poultry Feed Mill is set to revolutionize poultry farming in eastern Sierra Leone. By enabling farmers to produce and sell high-quality animal feed locally, the plant will significantly reduce reliance on costly imports and create a more sustainable and resilient supply chain.

This initiative is expected to:

Enhance food security by ensuring a steady supply of affordable poultry feed.

Generate employment opportunities across various sectors, from production to distribution.

Boost the livestock industry, making poultry farming more profitable for local farmers.

As part of its broader strategy to uplift farming communities, RCBank launched its Agency Banking initiative in December 2023—a groundbreaking move aimed at expanding financial access to rural and underserved areas.

By providing cost-effective, accessible banking solutions through a network of banking agents, RCBank is bridging the financial gap and empowering farmers to manage their finances more efficiently.

With the establishment of the new feed mill, young farmers across eastern Sierra Leone will now have the opportunity to produce high-quality animal feed using 100% locally sourced ingredients.

By continuously investing and supporting agricultural initiatives, financial inclusion, and rural development, RCBank remains a catalyst for economic transformation in Sierra Leone.



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Air Sierra Leone Announces Launch of Freetown-Lagos Route


Air Sierra Leone, a proud symbol of Sierra Leone’s resurgence, is excited to announce the launch of its scheduled Freetown-Lagos route.

Beginning January 22, 2025, this service will operate three times a week: Mondays, Wednesdays, and Fridays, connecting Freetown to Lagos and establishing a critical link within the West African region.

The launch of the Freetown-Lagos route marks the first milestone in Air Sierra Leone’s ambitious regional route plan, which aims to enhance connectivity across the West African coast. This development underscores the airline’s commitment to fostering economic growth, strengthening regional ties, and creating seamless travel opportunities for its customers.



Speaking about this milestone, Edgard D.Lacle, General Manager of Air Sierra Leone, said: “The launch of our Freetown-Lagos route is a significant step forward in our mission to establish Air Sierra Leone as a bridge connecting Sierra Leone with the rest of Africa.

“This route not only symbolizes progress for our airline industry but also for Sierra Leone as we work to promote trade, tourism, and cultural exchange in the region. We are proud to offer our customers a reliable and comfortable travel experience, setting the standard for excellence in West African aviation.”

Passengers on the Freetown-Lagos route can expect world-class service, convenience, and a safe journey aboard Air Sierra Leone’s modern fleet. As the airline looks to expand its network, this new route exemplifies its dedication to becoming “Your Gateway to West Africa” and positioning Sierra Leone as a key hub in the region.

For bookings and more information, visit www.flysierraleone.com.

About Air Sierra Leone

Air Sierra Leone is a fresh, dynamic airline poised to redefine air travel within West Africa and beyond. Focusing on innovation, customer service, and reliability, we aim to provide an elevated travel experience for both leisure and business travellers.

Our brand embodies the spirit of Sierra Leone, bold, ambitious, and forward-looking. Our vision is to be recognized as West Africa’s premier airline, known for excellence in service, operational efficiency, and delivering memorable travel experiences.



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