Afrimoney Sierra Leone and Chicken Town, in a move to enhance customer convenience and promote cashless transactions, have officially launched a joint promotion titled “Pay with Afrimoney and Get Free Delivery.”
The partnership event took place at Chicken Town Headquarters on Old Railway Line on Friday, 27th June, 2025.
The promotion, which runs from June 27 to July 31, 2025, aims to drive mobile money usage while improving food delivery services across Freetown.
John Konteh, Marketing Director of Afrimoney, expressed optimism about the partnership, stating, “This initiative aligns with a global trend toward digital financial services and cashless economies.”
He further asserted the rapid growth of mobile money globally, noting that there are currently around 2 billion registered mobile money users worldwide. Konteh emphasized the remarkable adoption of mobile money in Sierra Leone, particularly in the Western Area.
According to 2024 data from the Ministry of Finance, mobile money usage in Freetown has reached 100% penetration, indicating that nearly every mobile phone user in the city utilizes a mobile money account for various financial transactions.
Through the new promotion, customers who place food orders and pay via Afrimoney will benefit from free delivery. The offer is particularly timely during Sierra Leone’s rainy season when many prefer the convenience of home delivery.
To access the promotion, customers can call 392 to place their order and pay using Afrimoney. Once payment is confirmed and the delivery location is provided, the order will be delivered without any delivery fees.
Konteh also mentioned a target of 2,000 Afrimoney-powered orders through Chicken Town before the promotion ends on July 31. He noted, “This promotion not only rewards users with free delivery but also helps reinforce Afrimoney as the default mobile payment option for food services.”
Nathalie Mansaray, Marketing Lead at Chicken Town, echoed Konteh’s enthusiasm, stating, “At Chicken Town, we’re focused on delivering not just delicious meals, but also great service and innovative experiences.” She emphasized that the free delivery offer aligns with Chicken Town’s goals for expanding its business footprint and enhancing delivery efficiency.
Mansaray also hinted at future collaborative campaigns and service innovations, promising exciting updates in the coming months. With mobile technology increasingly shaping consumer behavior, the Afrimoney-Chicken Town promotion is expected to drive digital payment adoption and reshape customer service expectations in Sierra Leone’s growing food service industry.
As the rainy season begins in July, they encouraged customers to take advantage of this cost-saving offer, enjoying Chicken Town meals delivered to their doors at no extra charge when they dial 392, pay with Afrimoney, and provide their delivery location.
