A Center of Excellence For Financial Inclusion And Economic Growth in Sierra Leone’s Digital Journey


Rokel Commercial Bank (formerly Barclays Bank of Sierra Leone) is one of the leading Banking institutions in Sierra Leone in terms of digital financial services.

RCBank was established in 1917 as Barclays Bank DCO with 100% shares owned by the parent company. The rationale behind the move was to encourage Sierra Leoneans to Participate as owners and develop confidence in the Bank. Named after the longest river in Sierra Leone, Rokel Commercial bank remains the gateway to banking in the country.

RCBank Simkorpor Plus Application and Internet Banking have resulted in the transformation of the digital landscape and brought unprecedented convenience to Sierra Leoneans for their financial transactions.

Dr. Walton E. Gilpin; RC Bank Managing Director, reaffirmed the commitment of management to comply with the Bank of Sierra Leone Prudential Guidelines and to position RCB as the preferred banking institution in Sierra Leone. ‘’it is going be the people’s bank with branches operating in other part of the sub region.

CREATING A CENTER OF EXCELLENCE – enable business units to drive financial inclusion and economic growth in Sierra Leone digital journey
The Bank is a Center of Excellence within Sierra Leone Financial Industry which operates with principles of empowering business units and facilitating financial transactions to drive growth in the financial Industry and the economy.

With RCBank Internet Banking, customers can automatically Pay their Bills Super fast with Online Banking Services.

The Process is Simple to pay for goods and services using Sim Korpor: Just Use the QR Code Function to Scan RCBank QR Codes at Supermarkets, restaurants, markets, Hospitals, bars, and more . Alternatively, you can use the Institutional payment option to make payment.
Customers accounts are automatically credited or debited for each deposit, making it easy to stay on track.

The introduction of the Rokel Sim Korpor Plus Application marked not only a significant milestone for the bank but also for Sierra Leone as a whole.

During an interview with the head of RCBank Sim Korpor department Mrs. Kezia Salankole emphasized how RCBank’s Simkorpor department has transformed the digital landscape and brought unprecedented convenience to Sierra Leoneans for their financial transactions.

By leveraging cutting-edge technologies, the bank has empowered people to perform secure and seamless transactions from the comfort of their own homes or wherever they may be,” she said.
A standout accomplishment that Mrs. Salankole proudly shared was the expansion of the RCBank Simkorpor department, which can now boast of over 200 agency banking locations spread throughout the country. “This achievement is a testament to RCBank’s dedication to serving the needs of its customers and bringing innovative solutions closer to them,” she noted.

Mrs. Salankole acknowledged that customer orientation played a pivotal role in their success.
RCBank’s customer-centric approach ensures that every decision made by the bank is geared towards enhancing customer satisfaction. This dedication to customer service has been the driving force behind the success of their flagship program, the Simkorpor Service, which was initiated by their Managing Director, Dr. Gilpin.

Reflecting on the impact of the Simkorpor Service, Mrs. Salankole explained that it has become the bank’s digital icon, enabling customers to conduct various transactions, such as paying for goods and services, handling third-party services, and paying bills from anywhere they are located.
“This has facilitated financial inclusiveness, increased access to finance, and reduced costs for individuals, contributing to the growth of Sierra Leone’s economy,” she said.

While celebrating their achievements, Mrs. Salankole acknowledged the challenges they faced in promoting digital services, particularly in overcoming resistance from individuals not yet accustomed to using such technologies. However, RCBank’s dedicated marketing teams have been actively raising awareness among the masses, making strides to bridge the digital divide and encourage the adoption of their services.

Regarding security measures, Mrs. Salankole assured customers that the Sim Korpor Service incorporates robust security features. Transactions are protected by two-factor authentication and encrypted end-to-end to ensure maximum safety. However, she also emphasized the importance for customers to protect their phones with passwords and remain vigilant about their device security.

As RCBank continues to expand its digital footprint, the Simkorpor department’s success is a testament to the bank’s commitment to innovation and customer satisfaction. With over 200 agency banking locations nationwide, RCBank is poised to further drive financial inclusion and economic growth in Sierra Leone.




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Cowbell Embarks on Massive Milk Education And Donates 50 Cartons to Aberdeen Women’s Center


As part of efforts to raise awareness about the importance and benefits of milk consumption in the country, Premium Divine Trading Company Ltd, a food distribution company that operates as an agent for Promasidor, a leading supplier of quality food products to more than 30 African countries, including Sierra Leone, joined the world on Friday, May 31, and Saturday, June 1, 2024, to commemorate World Milk Day.

This international day, established by the Food and Agriculture Organization (FAO) of the United Nations, recognizes the importance of milk as a global food and has been observed on June 1 every year since 2001.

During this year’s commemoration, the company embarked on a massive milk education campaign. A motorcade float parade commenced on May 31, 2024, from Cline Town to Jui for the East End of Freetown, and continued on June 1, 2024, from Cline Town to Funkia Market for the Western Area Urban.

Additionally, the company sampled Cowbell products, giving actual and potential consumers the opportunity to enjoy good nutrition through Cowbell milk at key points during the motorcade float parade. This was executed by offering dry samples of Cowbell powdered milk to commuters.

In addition to the educational campaign, the company donated 50 cartons of Cowbell Milk to the Aberdeen Women’s Centre in Aberdeen to support malnutrition efforts in Sierra Leone.

Presenting the donation to the Aberdeen Women’s Centre, the Country Manager of Premium Divine Trading Ltd, Kenneth Konuah, highlighted that his company has been supporting the work of the Aberdeen Women’s Centre for some time now, adding that in celebration of this year’s World Milk Day, observed annually on June 1st to recognize the importance of milk as a global, affordable and nutritious food, Premium Divine Trading Ltd aimed to increase awareness about the benefits of milk consumption for all.

As part of their massive milk education campaign, he disclosed that the company deemed it fit to donate 50 cartons of Cowbell milk to the facility to support pregnant women, lactating mothers and children.

Kenneth Konuah expressed appreciation for the tremendous work being done by the Management and Staff of the Aberdeen Women’s Centre and promised continuous support for the facility.

He also noted that Premium Divine Trading Ltd, as a responsible company, undertook the exercise to commemorate World Milk Day by raising awareness of the importance and benefits of milk within the Freetown Municipality.

During this process, they educated thousands of commuters about the significance of consuming Cowbell milk, which is a rich source of protein, calcium, and vitamins A, B, C, D, E and K, collectively known as Vitarich.

Receiving the donation, the Country Director, Aberdeen Women’s Centre Ruth Milliken expressed gratitude to Premium Divine Trading Ltd for the generous contribution, which she described as crucial for the facility.

She mentioned that the donated cartons of milk will be immensely beneficial, particularly for their busy maternity ward, and will greatly support pregnant women, lactating mothers and children.
The Country Director assured that the donation will be used for its intended purpose, benefiting those whom it is meant to support.

On his part, Head of Sales of Premium Divine Trading Limited, Kwaku Ampadu Afoani, highlighted that the massive milk campaign is part of their efforts to promote the consumption of quality food products in the country. He explained that Cowbell products come in various sizes, including 14g sachets, 20g sachets, 360g sachets and 400g tins for milk. Additionally, Cowbell food drink packages, such as Coffee, Strawberry, Coconut, Choco-Malt and Cowbell Mocha, are available in 40g sizes. These products are produced in Ghana by Promasidor Ghana Limited and exported to several West African countries, including Sierra Leone, where Premium Divine Trading Company Ltd serves as the sole distributor.

Kwaku Ampadu Afoani added that Premium Divine Trading Company Ltd also distributes and markets Onga, Miksi Chocolate and coffee drinks, Kremela, and Yumvita the latter being an infant cereal with milk containing wheat, rice and maize.

He emphasized that the company guarantees the availability of quality milk for everyone, aiming to discourage the use of unsafe milk products on the market.

He concluded by encouraging everyone to choose the company’s products, especially Cowbell Milk, which he assured, is of high quality and provides essential nutrients for the body.

One of the beneficiaries, Ibrahim Sesay, a driver who benefited from the milk education and sampling, commended Premium Divine Trading Company Ltd for their commendable effort in reaching out to communities with the milk education. He described the initiative as vital for the development and growth of all.

Ibrahim Sesay praised Cowbell Coffee and Milk for their rich nutrient content, essential for proper growth.

He also encouraged everyone to purchase products from Premium Divine Trading Company Ltd, assuring that they would not regret their choice, given the high quality and nutritional value of their products.

 






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Orange Sierra Leone Digital Center and Coursera Join Forces to Offer Free Certification courses for New Digital Professions


Orange Sierra Leone Digital Center is launching a free high-level certification training program in partnership with Coursera, the world leader in online learning.

This partnership aims to offer young people in Africa and the Middle East the opportunity to acquire essential skills in digital professions, free of charge and at their own pace.

The Orange Digital Center (ODC) network is driving digital inclusion for young people and entrepreneurs across Africa and the Middle East through its 16 centers. It is launching this initiative to provide young people in the region with key skills in essential areas such as artificial intelligence, cybersecurity, digital marketing, and entrepreneurship. These programs are designed to meet the needs of the ever-evolving job market, providing talented young people with the knowledge and skills they need to enter the job market, develop their careers, or encourage them to become digital entrepreneurs.

Orange Digital Centers are physical structures designed to be hubs of innovation and learning, free and open to all, providing a dynamic environment where young people can develop their skills, explore new technologies, and stimulate their creativity.

Equipped with the latest technologies, they support young people throughout the entire technological innovation and entrepreneurship value chain. This innovation ecosystem consists of several spaces that offer free learning programs: a Code School, a Solidarity FabLab, an ‘Orange Fab’ startup accelerator, and Orange Ventures Middle East and Africa, the Orange Group’s investment fund that invests in the most promising startups.

Asma Ennaifer, Executive Director CSR, Orange Digital Centers and Communication, Orange Africa and Middle East, says: “At Orange, we firmly believe that digital inclusion is the key to creating a fairer and more prosperous future for everyone. In partnership with Coursera and through the Orange Digital Centers, we are opening the doors of certification training to all our beneficiaries, offering educational and professional development opportunities to those who need them most. ”

You’ll find all the Orange SL Digital Center training courses on the Coursera platform here https://www.coursera.org/

Press Contacts:

Orange Sierra Leone: Mabel Mason, [email protected], + 232 76 450 189 Orange Middle East and Africa: Anita Oyono, [email protected], +33 6 75 02 03 79




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