The Chief Executive Officer of Sharlimar Trading Company, Mr. Mousa Morrowa, has dismissed allegations of monopolizing the importation of Kekehs and TVS motorbikes in Sierra Leone, describing such claims as baseless and misleading.
Speaking during a recent media engagement held at the company’s headquarters in Lumley, Freetown, Mr. Morrowa clarified that monopoly is against the laws of Sierra Leone and that the national constitution explicitly forbids such practices.
“I have never monopolized the importation of Kekehs or TVS bikes,” Mr. Morrowa stated. “Every businessman in Sierra Leone has the constitutional right to import his or her preferred brand from any manufacturer of choice.”
He further explained that the TVS brand was selected directly from a manufacturing company in India, emphasizing that similar arrangements exist for other brands such as Yamaha and Honda, which are imported by different business entities.
According to Mr. Morrowa, this practice does not constitute monopoly but rather reflects brand-specific business partnerships that are common in global trade.
“It is unlawful to prevent a business investor from importing a chosen brand from a manufacturer that they have legally partnered with,” he noted.
Sharlimar Trading Company, which has operated in Sierra Leone for nearly a century, continues to play a significant role in the nation’s economic growth through job creation and nationwide business expansion. The company maintains branches across the country’s four regions and remains one of the leading contributors to national income generation.
Mr. Morrowa encouraged the media and civil society advocates to verify facts before drawing conclusions, stressing the importance of neutrality and accuracy in public discourse.
He also appealed to customers and stakeholders to focus on constructive engagement, particularly on ways to reduce prices of bikes and Kekehs to make them more accessible to the public.
“Our doors remain open to the media and the general public,” he said. “We want people to understand the genuine investment Sharlimar trading company is making to complement government’s efforts in job creation and national development.”
The CEO concluded by reaffirming his commitment to fair competition, transparency, and continued investment in Sierra Leone’s economy.
“Anyone can go to the manufacturing companies in India, choose a brand, and build a business around it. That is how fair trade works,” he added.
Mr. Morrowa called on Sierra Leoneans to support genuine investors rather than spreading misinformation aimed at tarnishing reputations.
Source: https://www.facebook.com/share/p/1CgsR5xw4R/
